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Burning down my preconceptions over the past 18 months has been agonizing, and I fear that the ideas in this book are too dark and advanced for most readers. See what you think about these:

  • The psychopath idea is challenging to grok (learn this word if you have not) for “normies.”

  • The book cover is too much like a romance novel (but if it enhances sales, that is fine). 

  • Some sections concern issues that are almost religious tenants for much of the populace. They have been subjected to such pervasive propaganda that they will dismiss these out of hand (for example, the global warming nonsense).

  • I am always anxious about self-revelatory material, but I have had positive feedback so far.

  • What the hospitals and the doctors working there are doing is unbelievable. It continues to boggle my mind more than any other story.

  • The chapters about the banksters are too dense. To “get it” requires watching videos. 

  • The Tolkien and Winnie the Pooh material is too cute (I used it to relieve the story’s intensity).

I was hoping you could help me in the comments with these and any other issues. Thanks and best —Robert

HERE is the link to download the latest version. Either grab one or email me and I’ll send you the PDF.

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Should Cassandra in the title be yellow or white? The cover’s object is to sell the book by being eye-catching. These are otherwise identical.

This is the nearly complete cover:

95 Comments

  • Avatar MAMatt says:

    Iu2019m on chapter 2. Hopefully be done soon enough. I am a slow reader though. I am enjoying it so far!

    • Avatar Robert Yoho MD (ret) says:

      I’m still editing. It’s my process to edit over and over. This draft is substantially complete but still needs polishing. Thanks for any suggestions !

      • Avatar MAMatt says:

        Right now Iu2019m thinking you should edit the psychopath chapters. Iu2019m feeling like itu2019s too much information. You could get away with distilling it a bit. Less will be more.

        • Avatar Robert Yoho MD (ret) says:

          I’ll consider this carefully

          • Avatar Robert Yoho MD (ret) says:

            Great idea. I stuck the important stuff in the main chapter (1500 words) and the less important in an appendix. I was worried about this issue so many thanks.

          • Avatar Robert Yoho MD (ret) says:

            See latest version at the download link. Desmet is wrong headed and possibly a shill but I would confuse the message if I got into thst. Thanks!!

        • Avatar Robert Yoho MD (ret) says:

          Yes. I cut it in half and re-edited and stuck some in the appendix. Great suggestion. Download the latest version. from the link. Thanks!!

          • Avatar MAMatt says:

            Ok. Thanks for the heads up. Would also love to hear your take on Desmet in your future posts. That could be a healthy discussion.

      • Avatar MAMatt says:

        I should have said your initial descriptions of psychopaths

    • Avatar Robert Yoho MD (ret) says:

      Grab the new version

  • Avatar Tony Cecala says:

    The cover title should be white. The yellow adds complexity and a “weathered” look.
    The letterspacing on your name is too wide, Y O H O, M D especially.
    I downloaded once, I will get the update and make some time today.

  • Avatar Rebecca Corson says:

    I like the yellow title. It draws me more into the beautiful image. I then read the bottom subtitle and was sold.

  • Avatar KW NORTON says:

    Great cover, thanks. Will start reading.

    • Avatar Robert Yoho MD (ret) says:

      Please get out your nasty comments ha. Be as critical as possible. It helps me perceive the work accurately. Best and thanks!! See latest version that I uploaded last night.

  • Avatar Luzzie says:

    Your book is on my list to read! So many Substacks and books and appointments and life, too little time 🙂

    • Avatar Robert Yoho MD (ret) says:

      Scan the first sections then look at table of contents and glance at whatever attracts you. Thanks

    • Avatar Robert Yoho MD (ret) says:

      The new version at the same link is better. I appreciate any critique or even superficial impression. I’m trying now to make it less of a rant. The facts speak for themselves.

  • Avatar Dachsie says:

    I have downloaded the pdf. Would like at least to focus on the part about paychopaths so please direct me to the relevant pages. Would like to comment on that part for sure. Many people think the term psychopath means crazy. Psychopaths are often intelligent and cunning and logical and driven toward achieving their goal and those outstanding qualities are also their tragic flaw.

  • Avatar PERSISTENT OBJECTOR to new IHR says:

    Yellow

  • Avatar Rogier van Vlissingen says:

    Quit worrying already, I am only half-way through and I wanted to save my comments till I was finished, but to me the book is a beacon of hope.
    Thanks for writing it. I will comment more when I finish it.

  • Avatar DWB says:

    Thank you for pushing back against global warming. I know young people enthralled by it, and it is so destructive to them personally.

  • Avatar Turfseer says:

    I particularly liked the Propaganda Realty-Distortion techniques mentioned in your book. They are enormously helpful as well as humorous in a dark way. Thank you for your great work!

  • Avatar Robert Yoho MD (ret) says:

    My content is there, but as I’ve found before, I need weeks of polishing to get a readable result. Thanks for looking.

  • Avatar Kevin says:

    The cover is not attractive. It is not bold enough. So I hesitated to read it. It does not make me want to read it.
    That is me. I am reading it now and about half way through. It is pretty good.

  • Avatar Anja says:

    I like the white title much betteruD83DuDC4D

  • Avatar Mystic William says:

    I like the weird juxtaposition between the cover and Psychopath. Itu2019s attention catching.

  • Avatar I_Am_Unconconquerable says:

    Robert, don’t jump to conclusions. Perhaps there will be an uptick in the reviews after the election. It has been dominating the media right now. I am trying to spend some time reading it everyday. Will get back to you

  • Avatar Jay Power says:

    Haven’t had a chance to read yet!
    Yellow looks better.

  • Avatar Becka Hardman says:

    I was waiting on some funds that I should be getting tomorrow. I look forward to buying, reading and commenting.

    • Avatar Robert Yoho MD (ret) says:

      It’s not up on amazon yet. For these drafts, use the free ones at the link I supplied.

      • Avatar Becka Hardman says:

        I’ve started reading, so far I really like it. One thing I found was in the beginning where you are thanking other Substackers, 2nd Smartest Guy in the World, you referred to him as 2nd Smartest Guy in the Room. That’s the only feedback I have so far. I’ll get back to you on more when I finish. I really do love your backstory, and all you are doing.

    • Avatar Robert Yoho MD (ret) says:

      See what you think of the latest draft Becka. I appreciate your willingness to help me.

    • Avatar Robert Yoho MD (ret) says:

      I don’t want your $ and all down loads are free here

  • Avatar Guy Duperreault says:

    Hello Robert.
    I have read lots of dark stuff and so I look forward to diving in. I’m curious about the banksters. I wrote two anti-economics courses ‘Economics Debunked’ and ‘Banks Skanks’ and so that inclusion has caught my eye. (I have a full place of reading so reading is a challenge. I’ll squeeze it in.)
    Thank you.

    • Avatar Robert Yoho MD (ret) says:

      Banksters are so dark that they are nearly at the eve. The challenge is to pull people through the whole thing. Some should be likely cut, however.

      • Avatar Guy Duperreault says:

        I look forward to it.
        Yes, although instead of pulling I’ve come to see it as inviting and opening the door for them to walk through.
        Small edit and small suggestion. You have Tess Lawrie’s name twice in your commendation page.

        And you use ‘vax’. That jars me a little because by historical definition and standards it isn’t a vaccine. I prefer ‘injection’. ‘Jab’ strikes me as too flippant and easily dismissed by the asleep as a kind of condescension. (Now I’ve come to realise that ALL vaccines are bad for various reasons.)
        Again, thank you and namaste.

        • Avatar Robert Yoho MD (ret) says:

          yes Vax doesn’t quite work but none of these things are vaccinations so I hate to call them that. Jab is specific but like you I’m not fond of it; it’s flip. oh well.

          • Avatar Guy Duperreault says:

            “Injection” works for me. It is neutral and applies to all ‘injections’, of course.
            I’ve downloaded the latest. TY.

    • Avatar Robert Yoho MD (ret) says:

      Banksters chapter re-edited. New version downloaded last night. I included mercola bsnkster post as well. Best

  • Avatar Jason Rush says:

    I am 1/3 of the way through the book, and it’s superb, eye-opening and terrifying. It explains things and makes connections I hadn’t made yet, especially the China connection. By the way, I am a retired math professor.

    • Avatar Robert Yoho MD (ret) says:

      It’s reassuring that it persuades you. These are the original articles that “gave me the memo”

    • Avatar Robert Yoho MD (ret) says:

      Try to think of something nasty to say about the book. That’s what helps me the most. I know this sounds weird. Thanks! And see the latest version at the link.

  • Avatar S. Nicoletta Rogers says:

    I LOVE the cover. And if I wasn’t in the middle of moving homes… truck coming this weekend… I’d have already been reading. As it is, I have not had time in the midst of packing, etc.

    I am looking forward to some quieter times in a couple of weeks, when I will definitely get into this.

  • Avatar mzlizzi says:

    I just downloaded the PDF. Way too many pages. Way too many topics/chapters. Way too many topic and chapter titles that do not refer back to the memo or even to Cassandra.

    My first impression is that it will be a lot of work for the reader to make the reading cohesive in order to understand the thesis. That is the author’s job.

    (In case you didn’t notice, I don’t offer shit sandwiches!)

    • Avatar Robert Yoho MD (ret) says:

      It’s 90,000 words. Standard book length. The cohesion is the psychopath idea. It’s the story of how I got the memo. See what you think.

    • Avatar Robert Yoho MD (ret) says:

      M see what you think of last nights version if you have some spare time. I spent 30 hours reediting based on readers critiques like yours. Thanks and best.

  • Avatar dawnfrench says:

    Iu2019m reading the copy I downloaded 10/31. Chapter 6 has a paragraph repeated just under the mouse pic on page 33. I like how the chapter starts with a story but it ends up being too technical and loses me.

    • Avatar Robert Yoho MD (ret) says:

      I’ll look closely at this thanks! Please download last night’s version. Thanks ahead of time for any other critical comments. Don’t be shy!!

  • Avatar Cape Tribulation says:

    I worked as a graphic designer for 20 years. u201CCasandrau2019su201D should definitely be white. The word pops out more against a super-busy background. Not unimportant.

  • Avatar Robert Yoho MD (ret) says:

    Wait 48 hours and use the same link to download it. I’ll have a new draft based on all your excellent comments. https://dl.bookfunnel.com/t2feeen29q

  • Avatar John Smith says:

    Hi Dr Yoho, sorry I have not been able to offer feedback on the book. Things are just so busy these days and while substack posts are manageable to read, it’s hard to find time for a longer work like a book.

    The only thing that comes to mind is the cover. Aesthetically it looks really nice. And I say the following knowing it is your vision and your perspective that is presented in the totality of the book and its packaging. But you mention the romance cover aspect – that may be very significant. For example, if you start getting sales on Amazon, they are likely going to be from people who bought similar books, such as Alex Berenson’s, Peter Breggin’s, RFK Jr’s, Aaron Kheriaty’s, Naomi Wolf’s, and Paul Alexander’s.

    If you visit RFK Jr’s book, you’ll see the “Customers who viewed this item also viewed” and “What other items do customers buy after viewing this item?” section.

    In that section, you’ll see the book covers of books that were purchased by the target audience. Screenshot: https://imgur.com/a/a3MCH8e Berenson’s isn’t featured in that screenshot, but it is visible if you click the next page arrows on the Amazon page, and it’s really simple as well.

    In my opinion, readers seem to be attracted by similar covers within their genre. So in this case, it seems like simple backgrounds, bold texts, maybe a clear photo or illustration. Basically, you can never be too straight-forward (look at thriller covers for example). Maybe a vector illustration style of a big needle plunging into a woman’s neck, and a hand is covering her mouth to prevent her from speaking (that is the modern day Cassandra, of the titular work). Something that instantly communicates “the dangers/evils of the misuse of modern day medicine.”

    Or something like this photo, https://www.istockphoto.com/photo/woman-feels-pain-she-shuts-an-eye-she-is-afraid-of-her-filler-shot-injection-gm1204187794-346394603 except the needle is photoshopped lower and your artist photoshops the other components (e.g., hair). The subtext being – modern women as a whole are the collective version of the mythical Cassandra. We see the ‘prophecies’ being given by them, as Pfizer engages in violence against the species (e.g., the dangerous effects of the spike protein and lipid nanoparticle in lactation, in the biodistribution getting to the ovaries, in the potential change of DNA for the next generation).

    One way you can test this out, is to float out the first chapter on Amazon, as a free-ebook or something. I think you can do a temporarily free promo for kindle books? One release would have your original cover. The other release, could have a simpler cover along the lines of those in that RFK Jr bookpage screenshot. The interior content is basically the same, or just add some extra stuff in the concluding pages in case Amazon doesn’t accept duplicate text works. Then you may get some data if one cover style vastly outperforms the other. Additionally, in these previews, you can put a link to your mailing list, so readers sign up to it – when you release the real book, you’ll hopefully get these people to also be day 1 buyers which will boost the rank of the book, exposing it to more people.

    Basically, once you release the book on Amazon, your readers here will hopefully buy the book. Then Amazon will try to recommend that book to the audience they think is similarly interested. That audience will then see your book – but their first point of contact with it is going to be the cover. And you only have a split second to get their attention, for the cover to click to them as “this is like that other book I read, which I bought.”

    Anyway, those are just my thoughts about the marketing of the book. I believe your work and insights are very important and my intent is to simply share some ideas to help the book reach the broadest audience possible, because we are living in very critical times, and every critical voice counts.

    • Avatar Robert Yoho MD (ret) says:

      Great comprehensive comment! You are observing Amazon ads, which are paid placements. I have thst covered with a fantastic contractor. Although amazon eats nearly the whole revenue stream, they don’t take more (Facebook ads potentially do). The cover, title, and blurb are critical. Kindlepreneur.com is the best source to learn about all this. A/B testing of covers is a good idea but I’m not sure I have the bandwidth for it. This cover seems even better than my others. They are all my design conceptions and I used various artists who helped.

  • Avatar Elizabeth Schneider says:

    I prefer the white title. I am an avid reader, have amassed my own modest library and have been published. I gave your book, Butchered by Healthcare as Christmas gifts to friends and coworkers. As far as catching some basic errors goes, I have the following thus far: p. 2 under Readeru2019s Praise, currently reads u201CWhether THEY choose to come aboard their choiceu201D. Should read, u201CWhether they choose to come aboard is their choiceu201D. Missing the word is. The 6th comment, beginning with the word u201Cmountain-youu2019re topu201D should read, u201Cmountain-youu2019re on topu201D. Missing the word on unless it is some mountain climbing lingo with which I am not familiar. P. 3 Readeru2019s Praise, 4th comment beginning with, u201CAmazing that despite the contentu2026u201D, that same comment is also on p. 6 of Readeru2019s Praise. I have a plethora of minor errors going forward , however, I think I will print the book at work and make corrections that way as I have never edited online materialu2026I prefer paper and an old-fashioned red pen. I could simply email corrections to you rather than list corrections here. Will that work for you? Thank you, sir, for telling the truth. It is quite refreshing.

    • Avatar Robert Yoho MD (ret) says:

      ES thanks!! Butchered seems to be a minor viral hit. I spent six months at the end of three years reediting it. We don’t have that sort of time now. Yes any critique is helpful and please download the latest version from last night at the same link. Best and thanks. Those who don’t read… might as well not be able to read! My address is in the copyright material. You are the bomb.

  • Avatar Haraldisimo says:

    My only suggestion Dr. Yoho is that our side needs a call to action after every informative post that you make. We need to organize, resist, expose and effectively optout which is why I consider the call to action so essential. Thank you for your efforts.

    • Avatar Robert Yoho MD (ret) says:

      Right this should be tattooed on my wrist. I stuck it in my memory system of recurring reminders. New book version is available now. If you have some time, specific criticisms are appreciated. Thanks for yours. In the book, I have calls to action at intervals and at the end. If I need more, let me know. Thanks!!!

  • Avatar Rogier van Vlissingen says:

    This book is very helpful. It brings together all you need to know about vaccination an then some.
    I was raised by a.n MD, who was a vax sceptic back then in the fifties. I ended up with just one childhood vaccination. I remember asking my father how come all the other doctor’s children who were taking any vaccine that came along, we’re sick all the time…
    Maybe my time has come. In any case, thanks for the book. It is a gem.

    • Avatar Robert Yoho MD (ret) says:

      Latest version is at the same download link. Please try to find errors or bad ideas of any kind. It’s getting polished by sharp chisels now. I always want to publish before these works are ready. Butchered underwent six months of editing at the end. Best

    • Avatar Robert Yoho MD (ret) says:

      Gary many thanks but can’t you think of something nasty to say?? I would learn more. I appreciate you though. All this material is new to me in the past 18 months.

    • Avatar Robert Yoho MD (ret) says:

      I appended an intro to her chapter at the start. See what you think. I’m not sure where to put the China stuff otherwise. Download the latest version at the same link. Thanks for all your help!

  • Avatar KW NORTON says:

    Your book, the graphic design and the ideas are important. I don’t think people have had a chance to read and digest the material yet. Although we (your readers) are all pretty adept by now at standing on our heads while solving complex calculus equations backwards and reciting the Constitution we are in reality a sorry lot who couldn’t nail a proper pun if our lives depended on it.

  • Avatar rjt says:

    In your fourth bullet point, maybe “tenet”, not “tenant.”
    “AutoPhil” strikes again, one of the main enemies of literacy and accurate communication. [And he tried to trick me into “comunication!]

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